In Defense of Batman V Superman: How Warner Bros. Marketing Team Will Cost the Company Billions

This past weekend, the movie going public showed up in droves to witness Warner Bros. latest instalment in their long-gestating Justice League franchise. The studio had made every effort to market the superhero epic as a cage match, of sorts, between Henry Cavill's Superman and JLo's ex-boyfriend's Dark Knight. As I always do before heading to the [...]

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