In Defense of Batman V Superman: How Warner Bros. Marketing Team Will Cost the Company Billions

This past weekend, the movie going public showed up in droves to witness Warner Bros. latest instalment in their long-gestating Justice League franchise. The studio had made every effort to market the superhero epic as a cage match, of sorts, between Henry Cavill's Superman and JLo's ex-boyfriend's Dark Knight. As I always do before heading to the [...]

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Why Star Wars VII Equals $$$

With post-production of Star Wars VII: The Force Awakens entering it's final editing phase, director J.J. Abrams' continuation of the incredibly popular sci-fi series recently found another reason to smile. If Comic-Con was indication enough, fans are foaming at the mouths to catch a glimpse of franchise favourites like Han, Luke and Chewie on the big screen [...]

Have Superhero Movies Overstayed Their Welcome?

Last week the world was gifted two highly-anticipated trailers. The first, Batman V Superman: Dawn of Justice, fought off more than it's bloated title in proving to fans that Ben Affleck's take on the Dark Knight might be worth the price of admission. Running in at around 3 and a half minutes, the trailer revisits the [...]