In Defense of Batman V Superman: How Warner Bros. Marketing Team Will Cost the Company Billions

This past weekend, the movie going public showed up in droves to witness Warner Bros. latest instalment in their long-gestating Justice League franchise. The studio had made every effort to market the superhero epic as a cage match, of sorts, between Henry Cavill's Superman and JLo's ex-boyfriend's Dark Knight. As I always do before heading to the [...]

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Michael Bay, Adam Sandler and the Lowest Common Denominator

Remember when Happy Gilmore hit theatres? I don't, only because I was five at the time and Sandler's "progressive" sense of humour was a bit mature for me at the time. But, from what I understand, people left the cinema and didn't hate on the SNL cast member's latest comedic offering. How times have changed. [...]